Whaaat! Tough to be an independent bike shop these days. I was forwarded this image and it blew my mind! Phil Wood responded saying that they are NOT in business with Wal Mart and that a third party distributor was responsible. They are looking into it and hopefully it can be resolved.
Via Bicycle 
Honestly if one of their dealers has signed up to sell through the walmart portal I don't know how much they can really do unless they choke down on their distribution channels.
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i have recently seen walmart ads for Hutchinson tubeless tires as well.
support your LBS
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